Category Archives: Trademark Law

Fanciful Trademark

Many people wonder about a Fanciful Trademark?  Why should anyone want a fanciful trademark? Generally, trademarks help consumers distinguish one product or service from another by acting as a source identifier.  It helps consumers wanting to purchase Quaker Oats branded … Continue reading

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Trademark Actions – Reverse Passing Off

Trademark law protects your business against confusion, which can be created by Forward Confusion, Reverse Confusion, Passing Off and Reverse Passing Off.  If this occurs, a trademark infringement lawsuit may be necessary to protect your business. Trademark Rights Trademark law functions … Continue reading

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In the name of Santa Claus

It seems like Christmas is getting earlier and earlier, with Santa holiday advertisements appearing even before Halloween or Thanksgiving.  With Santa appearing so often and so long, overpowering almost every other holiday, one has to wonder who owns Santa.  I … Continue reading

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Trade Dress Protections

Trade dress is governed by the same set of laws that protect unregistered trademarks. While traditional trademark law protects words or logos, trade dress law protects the total packaging and design of a product. Because trade dress often serves the … Continue reading

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