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“The Rock” from WWE Superstar to Trademark Tycoon

The Rock recently negotiated to have the WWE assign all of the rights to his WWE intellectual property including branding components like his nickname, costume, voice, image and even insults used in the WWE. As part of acquiring the rights in his branding, he agreed to license it back to the WWE for the next 10 years.  

Protecting your Computer Source Code

In the highly competative area of software develoment, computer source code holds immense value. It’s the lifeblood of a company’s innovation and the fruit of years of labor and toil. Selecting the right form of protection depends on several factors, like the originality, confidentiality, and functionality of your code. Consulting with an experienced IP attorney ensures you leverage the most effective form of IP protection for your specific situation.

Trump’s Red Sole Dilema: Navigating Trade Dress Protection

Trumps Red Soled Sneakers In the world of shoes, trade dress protection can be a serious matter. Before releasing a new shoe design it often is wise to involve your trademark attorney and discuss your new product release, especially in the highly competative area of fashion and design. Recently, Trump unveiled his “Never Surrender” gold Read more about Trump’s Red Sole Dilema: Navigating Trade Dress Protection[…]

Celebrating Dr. King’s Dream with Copyright Protection for Words and Speeches

Every January 15th, we celebrate the life and legacy of Martin Luther King Jr., one of the most influential civil rights leaders in American history. His vision of a society where people are judged by the content of their character, not the color of their skin, inspired millions of people to fight for justice and Read more about Celebrating Dr. King’s Dream with Copyright Protection for Words and Speeches[…]

As the Ball Drops: Ten Intellectual Property Resolutions for 2024

2023 is nearing its sunset, and with it comes the time for reflection and intellectual property resolutions. Yet, while most resolutions fade with the January frost, safeguarding your businesses intellectual property deserves steadfast commitment. Intellectual property protection protects your bussinesses most valuable assets – its ideas, innovations, and tangible expressions of creativity. Think of intellectual property protection as a shield, if properly designed it will allow you to reap the benefits of your years of hard work and investment.  We believe 2024 should be your year of innovation, and that starts with building an impregnable IP fortress.

Harnessing the Power of Intellectual Property: A Guide to Navigating IP License Agreement

In the dynamic realm of business, intellectual property (IP) stands as a cornerstone of innovation and competitive advantage. From groundbreaking inventions to captivating creative works, IP assets hold immense value, often serving as the lifeblood of successful enterprises. To fully realize the potential of their IP, companies often engage IP Attorneys to help Navigate IP license agreements, strategic partnerships that enable the transfer of IP rights for mutually beneficial outcomes.

NCAA to Allow Student-Athlete Endorsements

NCAA lawsuit over Name, Image and Likeness Sprints Forward

College athletes won class action certification last week in a lawsuit accusing the National Collegiate Athletic Association (NCAA) of failing to compensate student althetes for use of their name, image and likeness (NIL), exposing the NCAA to damages of up to 4.5 billion.

Over Protective Trademark License Agreement can Create Surprise Franchisor

Trademark License Agreement Most trademark attorneys caution trademark clients against becomes an unknowing franchisor. Franchise laws impose penalties on franchisors who fail to fallow the difficult and complex franchise laws. A trademark license agreement can help trademark owners avoid franchise liability by avoiding too much control. There is a fine line between being a trademark Read more about Over Protective Trademark License Agreement can Create Surprise Franchisor[…]

NFTs Huge Impact on Sale of Digital Artwork

For centuries, in the art world supply, demand and consumer impression have dictated the value of a work of art.  The scarcity of a highly demanded work is often one of the key components in determining the price.  However, in a digital world the price is deflated by uncontrolled and uncontrollable reproduction of the image.  Read more about NFTs Huge Impact on Sale of Digital Artwork[…]

Crazy Year Causes Trademark Challenges to Corona Brand and Goodwill

In a year that is unlike any other, the pandemic has wrecked havoc on the trademark for Corona. First, consumers were confused about the association of the beer with the virus.  Then, as a result of increased demand for alcoholic beverages, Corona was sued as a result of sales of fruity fizzy flavored beverages.  One Read more about Crazy Year Causes Trademark Challenges to Corona Brand and Goodwill[…]