In today’s competitive marketplace, your brand is your most valuable asset. It’s the symbol of your quality, your story, and your connection with customers. But how do you protect this valuable asset from unauthorized use or imitation? That’s where trademarks come in.
What are Trademarks?
Trademarks are legal protections granted to unique words, symbols, designs, or phrases that identify your goods or services and distinguish them from competitors. Trademarks are used to distinguish goods or services of one company from another company. A trademark allows customers to identify the company’s products or services and is often referred to as a brand or logo. A mark can be a word, phrase, symbol, sound, scent, color and/or design that identifies and distinguishes the goods/services of one company from another. Consumers like to buy products and services from companies they know. Companies like to have customers buy their products or services. A trademark is used by both Companies and Consumers to identify products and services.
A Trademark is used to identify the source of a product or service
Most people recognize a company’s mark as a brand or logo without recognizing that it is a valuable part of the company’s business. Some of the most famous brands today are Apple, Google, Walt Disney, Ford and Nike.
Intellectual Property Center understands the critical role trademarks play in building and protecting your business.
Trademark Services
Our expert team of intellectual property attorneys offers:
- Trademark searches
- Trademark registration
- Trademark negotiations
- Trademark enforcement
- Trademark licensing
- Trademark litigation
- Trademark monitoring and maintenance
If you have questions about registering a Trademark, you should schedule a meeting with one of our Trademark Attorneys.
Additional Information
The following articles provide additional information about Trademarking your brand: