What are Trademarks?
Trademarks are used to distinguish goods or services of one company from another company. A trademark also allows customers to identify the company’s products or services in the marketplace and is often referred to as a brand or logo. A mark can be a word, phrase, symbol, sound, scent, color and/or design that identifies and distinguishes the goods/services of one company from another. Consumers like to buy products and services from companies they know. Companies like to have customers buy their products or services. A Trademark is used by both Companies and Consumers to identify products and services.
Most people recognize a company’s mark as a brand or logo without recognizing that it is a valuable part of the company’s business. Some of the most famous brands today are Apple, Google, Walt Disney, Ford and Nike.
While trademarks do not need to be registered it is recommended that they be registered because they have additional rights which can only be obtained with a federal registration. If you have questions about registering a Trademark, you should schedule a meeting with one of our Trademark Attorneys.
The following articles provide additional information about Trademarking your brand:
- Why a Trademark is Good for Business
- How is a Trademark Different from a Patent or Copyright
- What is a Service Mark
- What is the Benefit of Registering a Trademark
- Creating a Strong, Distinctive Trademark