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“The Rock” from WWE Superstar to Trademark Tycoon

The Rock recently negotiated to have the WWE assign all of the rights to his WWE intellectual property including branding components like his nickname, costume, voice, image and even insults used in the WWE. As part of acquiring the rights in his branding, he agreed to license it back to the WWE for the next 10 years.  

Trademark Lawsuit for Similiar Clothing Logo

In a trademark lawsuit filed on Tuesday, Sportswear company Wooter said that Dick’s Sporting Goods use of an infinity logo is virtually identical to its infinity-symbol and thus likely to cause customer confusion baseed on the overlapping clothing markets and is seeking $8 Mill in damages.

Historical Trademarks are Good for Strong Branding

Strong Trademarks Creating a strong brand is an integral aspect of forming a new business. Businesses using historical trademarks help create a strong brand. A historical trademark is a brand which includes a historical term. Generally, the historical term in a historical trademark has some historical significance. A brand name which includes a famous person’s Read more about Historical Trademarks are Good for Strong Branding[…]

Online Trademark Search

Before Applying for a trademark, you should conduct an online trademark search. Because trademarks are awarded to the first user of a mark, a trademark search may reveal if there are any other trademarks which have been registered or if any trademark applications have been filed which are the same or similar to your mark. Read more about Online Trademark Search[…]

SCOTUS: ‘The Slants’ Trademark Gets First Amendment Protection

Simon Tam, lead singer of the Asian-American rock group “The Slants,” chose the derogatory term intentionally. Tam wanted to reclaim the racial slur and turn it into a name to be proud of. However, the Patent and Trademark Office (PTO) denied registration, calling the group’s mark “disparaging” under trademark law. On June 19, 2017, the Read more about SCOTUS: ‘The Slants’ Trademark Gets First Amendment Protection[…]